Some key career achievements
• £5m grant won: Authored the communications and media strategy that supported Alzheimer’s Society in securing the largest People’s Postcode Lottery ‘Dream Fund’ grant ever awarded – £5,000,000 – to transform dementia diagnosis in the UK.
• National reputational crisis navigated: Led all stakeholder and subsequent media communications for the Women’s Institute’s high-profile policy change following the UK Supreme Court’s ruling on trans women – earning praise from stakeholders and landing sympathetic coverage in LGBTQ+ press, Pink News.
• Flagship media secured: Delivered 600+ pieces of national, broadcast, and regional coverage over career, including Channel 4 News, BBC Radio 4, BBC regional broadcast (TV, radio) and online, The Daily Mail, The Guardian, and The Daily Telegraph.
• Podcast built from zero: Conceived, produced, and published the official Women’s Institute podcast – interviewing high-profile guests including Spice Girl Mel B and Nazir Afzal OBE, handling all production across 5 episodes so far.
• Celebrity ambassador programme founded: Built Whizz Kidz’s ambassador network from scratch, personally securing Hannah Cockroft OBE, British tennis champion Jamie Murray, and TV presenters Alex Brooker (Channel 4’s The Last Leg), and BBC’s Sam & Mark – starting from zero ambassadors.
• Award-winning partnership writing: Produced category-winning award applications across Merchant Payments Ecosystem, Cards & Payments, Retail Systems, and Emerging Payments for Pennies’ brand partners.
